Paid Advertising
Meta & Google campaigns built to generate qualified leads at scale. Not vanity metrics, actual booked calls.
“Smashed records with £75k/mo in our off-season using high-intent ad strategies.”
Paid Ads & Intelligent Automation for Growing Businesses
We build lead machines for high-ticket consultants and coaches.
From zero to consistent, qualified pipeline in 60 days or less. No guesswork, no wasted ad spend.
Trusted by 50+ business owners
The approach
Lead generation built for the way high-ticket businesses actually close.
Most agencies focus on clicks. We focus on your bottom line. We build lead machines for high-ticket consultants and coaches: systems that put qualified calls in your calendar and solve the growth puzzle for good.
Appointment Setting
We don't just get leads, we get meetings. High-intent prospects, pre-qualified before they hit your calendar.
“The team helped me bring in 14 meetings after only 1 week of running ads.”
Sales Infrastructure
Full pipeline built around your offer so no lead ever goes cold. Automated follow-ups and CRM integration.
“Built a custom sales infrastructure that generated 189 qualified leads in 60 days.”
Receipts, not promises.
£18.5m
Revenue generated across 37 client campaigns since 2023.
4-8x
ROAS clients typically see within 90 days.
5,832
Qualified leads generated across service businesses.
Clients we've partnered with
Red Turtle RoofingReady Set GuttersSaffron Outdoor LivingProtex CleaningCN Plastering ServicesChris KiddDylanMJ's HypnotherapyBecks & Clates
Real businesses. Real pipeline.
£144,570
Q1 Revenue
Saffron Outdoor Living
Outdoor Living & Home Improvement
A record-breaking Q1 during the off-season using high-intent Google Ads.
Read case study →$163,326
in 60 Days
Protex Cleaning
Outdoor & Commercial Cleaning
A full sales infrastructure built from zero, generating $163,326 in 60 days.
Read case study →£83,000
Client-reported extra Q2 revenue
CN Plastering Services
Plastering and Rendering, UK
Paid advertising scaled, and a quoting system that answers and prices his leads for him.
Read case study →13.8x
ROAS
Chris Kidd
Business & Financial Coaching
Immediate ROAS validation for a high-ticket consulting pivot.
Read case study →30
Meetings
Dylan
High-Ticket Consulting
30 qualified strategy calls booked in 45 days with an inbound appointment engine.
Read case study →£59k
in 7 Days
MJ's Hypnotherapy
Hypnotherapy & Mindset Consulting
£59k generated in the first week of launch, from a standing start.
Read case study →£40k
Recurring/mo
Becks & Clates
Performance Marketing for DTC & B2B
£40k/mo recurring revenue and 80 qualified leads through a retainer-first pipeline.
Read case study →The guessing game, ended.
Hear from the business owners who built predictable revenue engines.
“This team scaled my business from just an idea to a consistent £15k/mo engine. The systems simply work.”
“Hey team, just a quick message to let you know at the end of March we finished on £75k. This beats all other years and is our record-breaking month.”
“Burniston Media built a custom sales infrastructure that generated 189 qualified leads and $163,326 in revenue for my cleaning business in just 60 days.”
“I came to the team as a construction owner looking to pivot into business consulting. We started with just a $10,000 ad spend and saw an immediate 13.8x ROAS. It completely validated my new direction.”
Google reviews
5.0from 13 reviews on Google
Reviews written before the rename still say Burniston Marketing Partners. Same company, same people.
★★★★★
“Burniston Marketing Partners are a pleasure to combine with. I've crossed paths with Ethan on multiple occasions over the last 2 years since meeting him. His urgency and attention to detail is inspiring. And to anyone on the verge of taking action with them I'd say to take the time to speak to them, and let the qualities I have listed above shine through.”
★★★★★
“Had a pleasure to work with Ethan for a couple months. Having to live in Canada with different time zones, he’s been very good with getting back to me with my inquiries/questions alongside my business partner. I appreciate all the help, Ethan!”
★★★★★
“Working with Ethan from Burniston Marketing Partners has been a great experience. He's reliable, thinks fast, and is always proactive about next steps without needing to be pushed. Would definitely recommend!”
★★★★★
“Burniston Marketing Partners are such great guys, very helpful and friendly. They are helping me with my project and I highly recommend them.”
★★★★★
“Started working together back in May 2025, now we're doing $70k/m consistently. This year we've already done $520k. Absolutely insane, I highly recommend them!”
★★★★★
“Great firm, amazing help. Would 100% recommend”
Questions
How much should a consultant spend on paid ads to get booked calls?
Enough that the campaign can learn, which is a lower bar than most people expect. Roughly $500 a month is the point where an account starts gathering enough conversions to optimise on real data rather than guesswork; below that, results look more random than they are. What the right number is above that floor depends on what your offer sells for and how many calls you can actually take, not on a figure an agency can quote you before seeing either.
What is a realistic cost per booked call for high-ticket consulting?
We do not publish one, because any single number would be wrong for most people reading it. Cost per booked call moves with what you charge, how narrow your audience is, how good the offer is, and how fast somebody follows up when a lead arrives. The last of those is usually the biggest and the cheapest to fix. If you want a read on your own position, our Lead Gen Score scores how your business handles inbound leads in about thirty seconds.
How long before paid ads produce qualified leads for a coaching business?
Leads themselves usually arrive in the first week. A stable cost per lead takes longer, because the platform needs a run of conversions before its targeting is doing anything other than guessing, and that is a matter of weeks rather than days. Anyone promising you a predictable cost per call in the first fortnight is describing luck.
What is the difference between lead generation and appointment setting?
Lead generation gets someone to raise their hand. Appointment setting is what happens next: qualifying that person, reaching them quickly, and getting a specific time in the calendar. They fail in different ways, which is why they are worth separating. A business with a lead problem has too few hands going up; a business with an appointment problem is already paying for hands it never shakes.
Do I need a funnel, or can I send paid traffic straight to a booking page?
Straight to a booking page works when the offer explains itself and the person already knows they want it. It stops working when the visitor needs convincing first, because a calendar asks for a decision before it has given them a reason. The practical test is the quality of what gets booked: plenty of bookings that do not show up usually means the page asked too early.
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Would rather talk first? (616) 438-0664, or book a call.