Chris Kidd
Business & Financial Coaching · Google Ads · Meta Ads · Lead Generation
An immediate return on ad spend that proved Chris was right to move into high-ticket consulting.
Return on ad spend
Initial ad spend
New direction proven
Channel strategy
Chris Kidd was an experienced construction business owner moving into high-ticket business and financial coaching, with no track record in the new niche. He needed proof the market wanted it before putting serious time and money in. If the spend didn't get traction he'd pull out, and he didn't have long to find out.
How we did it.
Niche positioning & offer
We picked a narrow audience: construction business owners scaling past £500k, where Chris's background gave him credibility other coaches couldn't match. The offer became a high-ticket 1:1 advisory programme covering profitability, systems and exit planning.
Google and Meta at launch
Google Search picked up contractors already looking for help growing their business, while Meta ran lookalike audiences built from competitor engagement. Both sent traffic to one VSL funnel with a direct booking CTA.
Creative testing in week one
We launched six variants in week one: three problem-aware and three identity-based. The identity ads, which showed Chris as a coach who has done what he teaches, outperformed by 2.4x, so we scaled on those.
Weekly optimisation
We adjusted bids, excluded audiences and refreshed creative on a strict 7-day cycle, and performance kept improving week on week for the whole campaign.
“I came to the team as a construction owner looking to pivot into business consulting. We started with just a $10,000 ad spend and saw an immediate 13.8x ROAS. It completely validated my new direction.”
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