Chris Kidd
Business & Financial Coaching · Google Ads · Meta Ads · Lead Generation
Immediate ROAS validation for a high-ticket consulting pivot.
Return on ad spend
Initial ad spend
Validation achieved
Channel strategy
Chris Kidd was a seasoned construction business owner pivoting into high-ticket business and financial coaching, with zero track record in the new niche. He needed rapid market validation before committing serious time and capital. Spending without traction meant retreating, and the window was short.
How we did it.
Niche positioning & offer
We locked in a hyper-specific angle: construction business owners scaling past £500k, where Chris's background gave unmatched credibility. The offer became a high-ticket 1:1 advisory programme built around profitability, systems, and exit planning.
Dual-channel launch
Google Search captured active demand from contractors searching for growth support. Meta ran lookalike audiences from competitor engagement. Both fed a single VSL funnel with a direct booking CTA.
Rapid creative testing
Six variants launched in week one, three problem-aware and three identity-based. The identity ads, positioning Chris as the coach who has actually built what he teaches, outperformed by 2.4x and became the scaling foundation.
Weekly optimisation cadence
Bid adjustments, audience exclusions, and creative refreshes on a strict 7-day cycle compounded performance gains week on week throughout the campaign.
“I came to the team as a construction owner looking to pivot into business consulting. We started with just a $10,000 ad spend and saw an immediate 13.8x ROAS. It completely validated my new direction.”
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