Paid ads & automation for California contractors.
We run Google Ads, Meta Ads and the lead follow-up behind them for home service businesses across Los Angeles, San Diego, San Francisco and the rest of California.
Revenue generated across 37 client campaigns since 2023.
Average return on ad spend across our clients.
Booked calls across all our clients.
What drives demand here.
California is the most regulated market on this list. Homeowners take contractor licensing seriously, and so does the state. Wildfire exposure shapes roofing and defensible-space work across much of the interior, and labor costs sit well above the national average.
High job values and high costs both make qualification the priority here. Screening out the jobs you don't want will do more for you than adding volume.
How we grow California businesses.
Paid Social
Meta, Instagram and TikTok campaigns that bring in qualified leads in volume. Likes and reach aren't the goal.
Paid Search
Google and Bing campaigns that reach people while they're searching for your service.
Growth + Automation
Paid social and search together, with automated lead follow-up so every lead hears back.
Metro areas we cover in California
Los AngelesSan DiegoSan FranciscoSacramento
We work with clients across the whole state, the rest of the US and the UK. These are the metros we get asked about most.
Trades we run campaigns for in California
- Roofing
- Solar and roofing combined
- Exterior cleaning
- Remodeling
Do I need to feature my CSLB license in my ads?
It's worth putting it where a homeowner can see it without hunting. California homeowners pay more attention to licensing than most, so make the number and your scope of work obvious on the landing page. If they have to go looking, that question can cost you the call.
Job values are high here. Should I just spend more?
Not first. High job values and high costs both mean you should focus on qualification before volume. Filtering out the jobs you don't want is usually worth more than adding leads, because a wasted quote costs more in California than almost anywhere else.
Other states we work in
See where your lead follow-up stands.
It's five questions and takes thirty seconds. You get your score out of 100 before we ask you for anything.
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