Becks & Clates
Performance Marketing for DTC & B2B · Meta Ads · Google Ads · Lead Generation
£40k/mo recurring revenue and 80 qualified leads, from a funnel built to win retainers.
Recurring revenue added
Qualified leads
Revenue per lead
Campaign window
Becks & Clates, a performance marketing agency for ambitious DTC and B2B brands, did strong work for clients, but new business was unreliable. Inbound was patchy, and no paid ads were bringing in agency leads consistently. They needed a steady flow of prospects who would turn into long-term monthly retainers.
How we did it.
Ideal client profiling
Before we built any ads, we dug into Becks & Clates' highest-LTV segment: 7-figure DTC brands scaling past £1m. We wrote detailed targeting personas for them, covering the platforms they use, their pain points and what makes them buy.
Meta and Google campaigns
Meta ran brand awareness and retargeting for warm prospects, and Google Search picked up founders already looking for a performance marketing partner. Between the two, we reached buyers at every stage of the decision.
A funnel built for retainers
A VSL landing page and an application form screened out anyone who wasn't serious and presented Becks & Clates as a selective, premium partner. Everything in the funnel was written to sell long-term retained work.
Weekly budget optimisation
Every week we moved spend toward the highest-converting ad sets, backed by full CPL and close-rate reporting. The campaign got more efficient week by week across the 60-day window.
“Burniston Media delivered 80 qualified leads and £40k in new recurring revenue through a system I could see and trust. The reporting made it easy to understand exactly where every pound of ad spend went.”
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