Becks & Clates
Performance Marketing for DTC & B2B · Meta Ads · Google Ads · Lead Generation
£40k/mo recurring revenue and 80 qualified leads through a retainer-first pipeline.
Recurring revenue added
Qualified leads
Revenue per lead
Campaign window
Becks & Clates, a performance marketing agency for ambitious DTC and B2B brands, had strong client delivery but a fragile new-business pipeline. Inbound was sporadic and there was no paid acquisition system generating consistent agency leads. They needed a pipeline engine converting prospects into long-term retained monthly revenue.
How we did it.
Ideal client profiling
We deep-dived on Becks & Clates' highest-LTV segments, 7-figure DTC brands scaling past £1m, and built precise targeting personas around their platforms, pain points, and buying triggers before touching a single ad.
Dual-channel pipeline campaign
Meta ran brand awareness and retargeting for warm prospects. Google Search captured founders actively searching for performance marketing partners. Together they covered the full buyer journey end to end.
Retainer-first funnel
A VSL landing page followed by an application form filtered for serious prospects and positioned Becks & Clates as a selective, premium partner. Every element was framed around retained relationships, not one-off projects.
Weekly budget optimisation
Spend was redistributed weekly toward the highest-converting ad sets with full CPL and close-rate reporting, compounding efficiency across the 60-day campaign window.
“Burniston Media delivered 80 qualified leads and £40k in new recurring revenue through a system I could see and trust. The reporting made it easy to understand exactly where every pound of ad spend went.”
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