Protex Cleaning
Outdoor & Commercial Cleaning · Meta Ads · Sales Infrastructure · Appointment Setting
A full sales infrastructure built from zero, generating $163,326 in 60 days.
Revenue in 60 days
Qualified leads
Revenue growth
Avg. lead-to-close
Protex Cleaning had strong operational capacity but zero structured sales process. Growth depended entirely on referrals, which were inconsistent, slow, and impossible to scale. The owner needed a repeatable system to land high-ticket commercial contracts without pulling focus from service delivery.
How we did it.
Full-funnel sales infrastructure
We built the entire system from zero: Meta lead-gen ads targeting commercial property managers, a Calendly booking flow, and an automated SMS and email follow-up sequence so no lead ever went cold.
Before/after creative strategy
Dramatic transformation visuals formed every ad, making the ROI of professional cleaning immediately obvious. We tested 8 creative variants in week one and scaled the top two hard.
Pre-qualification layer
Prospects answered 3 questions before reaching the calendar, filtering out low-ticket residential enquiries and surfacing high-value commercial jobs worth the owner's time.
CRM automation & pipeline
GoHighLevel integration with automated deal-stage progression and a follow-up cadence turned cold leads into closed contracts in an average of just 6 days from first contact.
“Burniston Media built a custom sales infrastructure that generated 189 qualified leads and $163,326 in revenue for my cleaning business in just 60 days.”
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