Protex Cleaning
Outdoor & Commercial Cleaning · Meta Ads · Sales System · Appointment Setting
They had no sales system. We built one, and it brought in $163,326 in 60 days.
Revenue in 60 days
Qualified leads
Revenue growth
Avg. lead-to-close
Protex Cleaning had the capacity to take on more work, but no structured sales process at all. Growth came entirely from referrals, which were slow and inconsistent, and there was no way to get more of them. The owner needed a repeatable way to win high-ticket commercial contracts without taking his focus off the jobs.
How we did it.
Building the sales system
We built everything from scratch: Meta lead-gen ads aimed at commercial property managers, a Calendly booking flow, and an automated SMS and email sequence that followed up with every lead.
Before-and-after creative
Every ad used before-and-after visuals, so anyone could see at a glance what a professional clean was worth. We tested 8 creative variants in week one, then pushed more spend behind the top two.
Pre-qualification questions
Prospects answered 3 questions before they saw the calendar. That screened out low-ticket residential enquiries, so the owner spent his time on the high-value commercial jobs.
CRM automation & pipeline
We set up GoHighLevel to move deals through each stage automatically and run a set follow-up schedule. Cold leads went from first contact to closed contract in 6 days on average.
“Burniston Media built a custom sales infrastructure that generated 189 qualified leads and $163,326 in revenue for my cleaning business in just 60 days.”
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