MJ's Hypnotherapy
Hypnotherapy & Mindset Consulting · Meta Ads · Appointment Setting · Funnel Build
£59k generated in the first week of launch, from a standing start.
Revenue in week 1
Meetings booked
Launch to revenue
Prior ad spend
MJ's Hypnotherapy was launching from zero: no audience, no email list, no social proof, and a service many buyers consider unconventional. The goal was to generate credible, paying clients fast enough to validate the model before runway ran out. Speed and precision were non-negotiable.
How we did it.
Launch-ready funnel
Before a penny was spent on ads, we built a conversion-optimised landing page around a clear transformation mechanism, beta-client social proof, and a direct CTA to book a complimentary discovery session.
Warm-audience week one
The first week targeted warm audiences only, MJ's network, followers, and engagement lookalikes, keeping CPCs low and conversion intent high while banking proof to fuel cold campaigns in week two.
Pre-qualifying lead flow
Curiosity-led Facebook and Instagram ads drove traffic to a 3-question pre-qualification form. Only prospects meeting intent and budget criteria received the calendar link.
14 meetings in 7 days
Speed-to-lead automation fired within 5 minutes of every submission, with personalised SMS and email plus a booking link, producing 14 discovery calls in the launch week and closing £59k before week two began.
“The team helped me bring in 14 meetings after only 1 week of running ads. I had never run paid ads before and was completely blown away by how fast it worked.”
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