MJ's Hypnotherapy
Hypnotherapy & Mindset Consulting · Meta Ads · Appointment Setting · Funnel Build
£59k generated in the first week of launch, for a business starting from nothing.
Revenue in week 1
Meetings booked
Launch to revenue
Prior ad spend
MJ's Hypnotherapy was launching with no audience, no email list and no social proof, selling a service plenty of buyers see as unconventional. MJ needed real, paying clients quickly enough to prove the business worked before the money ran out, so we had to move fast and get it right first time.
How we did it.
Landing page before ads
Before a penny went on ads, we built a landing page designed to convert. It explained clearly how MJ's method works, used social proof from beta clients, and had a direct CTA to book a free discovery session.
Warm audiences first
Week one went only to warm audiences: MJ's network, followers and engagement lookalikes. That kept CPCs low and brought in people ready to book, plus proof we used in the cold campaigns in week two.
Pre-qualification form
Facebook and Instagram ads built around curiosity sent people to a 3-question pre-qualification form. Only prospects who were serious and had the budget got the calendar link.
14 meetings in 7 days
Within 5 minutes of every submission, an automated, personalised SMS and email went out with a booking link. That produced 14 discovery calls in launch week, and £59k was closed before week two began.
“The team helped me bring in 14 meetings after only 1 week of running ads. I had never run paid ads before and was completely blown away by how fast it worked.”
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