Burniston. Media
Case studiesCase study

Dylan

High-Ticket Consulting · Meta Ads · Appointment Setting

30 qualified strategy calls booked in 45 days with an inbound appointment engine.

30

Meetings booked

45 days

Campaign timeframe

>60%

Lead-to-booking rate

£0

Paid pipeline before

The challenge

Dylan was growing his high-ticket consulting business through outbound DMs and referrals, which were exhausting and impossible to forecast. He needed a reliable inbound engine that booked qualified strategy calls without manual prospecting, freeing him up to focus on closing and delivery.

Our approach

How we did it.

01

Appointment-setting framework

Meta ads drove traffic to a short VSL page, followed by a two-step booking funnel with a pre-qualification form. Every element was built to filter for intent and get serious prospects into the diary fast.

02

Layered audience targeting

Targeting stacked interest signals (business owners, self-employed, entrepreneur communities) with behavioural data. Lookalike audiences seeded from Dylan's client list were added in week two.

03

Narrative-led video creative

A story-driven video opened with the exact pain Dylan's ideal client experiences, then led directly into a case-study proof point and a CTA to book a free strategy session.

04

Speed-to-lead automation

A 5-minute lead response automation fired on every form submission, with personalised SMS and email plus a calendar link, cutting drop-off between enquiry and booked call by over 60%.

I went from chasing referrals to having 30 qualified strategy calls booked in my diary in under seven weeks. The system just works, I show up and close.
Dylan, High-Ticket Consultant

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