Saffron Outdoor Living
Outdoor Living & Home Improvement · Google Ads · Paid Search
A record-breaking Q1 during the off-season using high-intent Google Ads.
Q1 revenue generated
Record month (March)
Year-on-year revenue growth
Daily ad spend
Saffron Outdoor Living, a UK supplier of premium awnings and outdoor structures, had no paid media presence and relied entirely on organic word-of-mouth. Revenue was seasonal and unpredictable, with no system to generate high-intent leads during quiet winter months. They needed consistent demand without burning budget on unqualified traffic.
How we did it.
High-intent search campaign
We launched a tightly themed Google Search campaign targeting buyers actively searching for awnings and outdoor shading. Exact and phrase-match keywords with a £2.50 max CPC cap kept acquisition costs low and conversion quality high from day one.
Seasonal resilience strategy
Rather than pausing in slow months, we switched to Maximise Clicks during low-volume periods, keeping impression share warm so when spring demand hit, the campaign was already optimised and ready to scale.
Full tracking rebuild
After a 14-day site outage disrupted conversion data, we rebuilt the full stack: Google Tag Manager, GA4, and call tracking, restoring complete data integrity before scaling spend back up.
Landing page optimisation
We tightened the landing page around seasonal urgency and a clear consultation CTA, improving Quality Score and cutting wasted clicks by 34% within six weeks.
“Hey team, just a quick message to let you know at the end of March we finished on £75k. This beats all other years and is our record-breaking month. Smashed records in our off-season using high-intent ad strategies.”
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