Saffron Outdoor Living
Outdoor Living & Home Improvement · Google Ads · Paid Search
A record-breaking Q1 in their off-season, from Google Ads aimed at people already searching.
Q1 revenue generated
Record month (March)
Year-on-year revenue growth
Daily ad spend
Saffron Outdoor Living, a UK supplier of premium awnings and outdoor structures, ran no paid ads and relied entirely on word-of-mouth. Revenue was seasonal and hard to predict, and they had no way of finding ready-to-buy customers in the quiet winter months. They needed steady enquiries without wasting budget on people who were never going to buy.
How we did it.
Search ads for people ready to buy
We launched a tightly themed Google Search campaign aimed at people already searching for awnings and outdoor shading. We used exact and phrase-match keywords with a £2.50 max CPC cap, so acquisition costs stayed low and the leads were good ones from day one.
Running through the winter
We kept the campaign live through the slow months on Maximise Clicks, which held on to impression share while search volume was low. When spring demand hit, it was already optimised and ready to scale.
Full tracking rebuild
After a 14-day site outage disrupted their conversion data, we rebuilt the whole tracking setup: Google Tag Manager, GA4 and call tracking. The data was fully accurate again before we scaled spend back up.
Landing page optimisation
We tightened the landing page around seasonal urgency and a clear consultation CTA. Quality Score improved and wasted clicks fell by 34% within six weeks.
“Hey team, just a quick message to let you know at the end of March we finished on £75k. This beats all other years and is our record-breaking month. Smashed records in our off-season using high-intent ad strategies.”
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